We are more than just business. The Kraft Group, constantly nurtures its responsibility as a committed entity by regarding corporate social responsibility as an integral part of its business intention. We believe in building sustainable communities that are economically, environmentally and socially healthy. It is our core belief to contribute to the environment which encompasses us and is a benefactor of growth and success. We have been working on a wide range of CSR programmes with focus on critical areas such as Medical Support, Livelihood Enhancement and Community Development. Idea is to instigate long term and sustainable impact in the areas.
Innovation is core to company’s operations. The group invests extensively in product research and design to keep abreast with the volatile market and customer needs. Over a period of 45 years we have made strategic investments in common platform technologies such as sustained release and combination products, and in key platforms to enhance products delivery system capabilities. These technologies enhance the product’s quality and safety in respected area and its value by a targeted analysis approach. The deliberate aim is to formulate differentiated products that overcome the key challenges of conservative product delivery systems and add value to current line of products. Over the time, the group has made substantial investment in resource and infrastructure. Our facilities are equipped with latest technology and capable of handling complex operations. We have complete in-house mould units right from idea development to design stage. Equipped with high precision and technologically advanced CNC & VMC machines, we have a combination of traditional lathe, milling, grinders, auto-tappers, welding, tool kits and other conventional machines. Our key strength is in-house designing where we conceptualise our customer’s ideas into real products with sustainability. Objective is to deliver the same with minimum lead time to maintain the competitive edge of our products in the market and credibility of brand Kraft The Appliances people”.